“Supporting Korean Medicine on at Every Step of Globalization”

2021-07-12 Academic

Nubebe Korean Medical Clinic donated 100 million KRW(87,000 USD) to the College of Korean Medicine Scholarship Program and the Kyung Hee Korean Medicine Nobel Project

This third donation is to support the “practical education of the College of Korean Medicine” as it was the “basis to be a successful business for the clinic”

Nubebe Korean Medicine Clinic donated a total of 100 million KRW(87,000 USD)  to the College of Korean Medicine Scholarship Program and the Kyung Hee Korean Medicine Nobel Project. This was the third contribution following donations in 2020 and 2018. The Nobel Project was launched in 2018 at the opening ceremony of the College’s new building in 2018. The project embodies Kyung Hee’s aspiration of creating a human-centered, globalized Korean Medicine practice and producing Nobel Prize winners. The donation ceremony took place at the University Administration Building on the Seoul Campus on May 21 (Friday). The event was attended by the University President Kyun-Tae Hahn, Professors Jae-Dong Lee (Dean, College of Korean Medicine), and Yoon Yeu Jun (Head, Office of University Relations) along with President Young-woo Lim of Nubebe Korean Medical Clinic and its directors Seo-young Kim, and Ga-hye Choi.

President Hahn expressed his deep appreciation for Nubebe’s support: “The COVID-19 outbreak affects all segments of society. In this difficult time, making a contribution requires a strong commitment as well as close attention to and affection for Kyung Hee. Thank you for supporting the Nobel Project. As the president, I treasure your sincerity wholeheartedly.”

Dean Jae-Dong Lee added, “Last year, Nubebe clinic helped us launch the Nobel Project. This year, we are witnessing your commitment once again. I feel a great sense of gratitude and duty at the same time. Let us take this opportunity to expand the presence of Korean Medicine in the global arena. No change, no future. I understand it is a critical moment to change. We will work hard to reorganize the curriculum and maintain our excellence in research.”

Nubebe President Young-woo Lim said, “Thank you for giving your precious time to our modest effort. Perhaps Korean Medicine is lagging somewhat in the market because of the negative perception that it is not contemporary. To help raise awareness of Korean Medicine, Nubebe has focused on its modernization and commercialization as well as adopting scientific methods. Momentum has been sparked by the practical education that I had at graduate school. I am looking forward to seeing more numerous successful Korean Medicine clinics. More successful enterprises like Nubebe and more contributions to the University will create a virtuous cycle.”

Nubebe Director Seo-young Kim said, “Korean Traditional Medicine has been with us as an excellent medical practice created by the Korean people. However, it has had difficulty keeping abreast of the modern tide, and now is an industry stagnant and undervalued. Graduate school taught me how to make it objective, standardized, and scientifically viable. And this has been the basis of our success in revitalizing Korean Medicine to attract the public. I hope that my alma mater advances with Korean Medicine. Let us continue to walk together and flourish together with Kyung Hee.”

After their remarks, President Hahn explained that responding to the changes brought on by the Fourth Industrial Revolution is the responsibility of universities. To this end, he stressed, “Universities need to add dynamics to their organizational culture.” In other words, universities need to innovate education and research in step with the changing times, which requires rapid adaptation and responses. Kyung Hee has an R&D planning team in the Industrial and Academic Cooperation Foundation to promote the Biohealth Cluster. It is tasked with conducting research that satisfies demand from society by mobilizing its capabilities as a university equipped with colleges of all medical branches. In conclusion, President Hahn noted, “Predictions are that Korea will complete its transition from an aging society to a super-aged society by 2024. I think this trend will raise the demand for Korean Medicine. The College of Korean Medicine should take this opportunity and move on to the next level. The same goes for our University. We will advance by accepting assistance from and returning it to various organizations while implementing collaborative projects between academia and industry.”

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